Yogendra Tripathi, Senior Vice-President, Artech India
Yogendra Tripathi, Senior Vice-President, Artech
India holds a PG Diploma in Foreign Trade from Indian Institute of Foreign
Trade, New Delhi, and BTech from IIT, Madras (India), Mr. Tripathi has around 25
years of rich experience in international and domestic business development, P
& L management, operations, project management, technology development and
strategic planning with both start-up and growth organizations. He is
responsible for leveraging the Artech advantage for the Group’s Indian growth
He steered the organization through major changes to improve efficiency
and to achieve a more commercial orientation
Q: What are your views on the IT consulting and Staff Augmentation
services in India?
A: With the ever-increasing need for companies to
be competitive in this dynamic marketplace, pressure on both large and small
companies’ IT staff has increased dramatically. The demand for specialized
consultants for particular projects has created the need for software consulting
companies to provide staff augmentation services. With IT jobs growing at a rate
of 17% per year, the need for IT professionals is expected to grow by over
60,000 positions by the year 2009. It seems that the void of available IT
professionals will not go away any time soon.
In India, Staff Augmentation Services model is picking up very fast. We
have been growing 20% year after year. Since market is getting competitive day
by day, we have to redefine the staffing services model to tailor it for the
unique Indian context.
New Concepts, which have been practiced by Artech, include Onsite
Professional Support, Direct Recruitment Services, Multichannel Sourcing
Strategy, Employee Referral Programs, Employee Assessment Techniques and
Measuring Employee Engagement Indexes.
In addition we have to also listen to the aspirational goals of our
consultants for more proactive engagement.
Q: What lies behind Artech’s ability to sustain?
biggest strength lies in our ability to resource and retain top candidates for
multiple requirements. We focus on Recruitment, Retention and Relationships. We
are extremely conscious of our clients’ needs. Our business developers are
always open to extend different kinds of associations with IT and non-IT
companies and customers directly. It makes value sense to each party and finally
generates satisfied customers. Our service offerings are woven around our
concepts and beliefs of understanding client requirements in order to provide
cost-effective solutions tailored to meet defined requirements within stringent
We have an average of 60 joinees per month. Artech has created a variable
cost structure for the recruitment function, and also reduced Operational cost
of Talent Acquisition.
Q: Your multilingual product, Akshar Naveen has been extremely
successful in Hindi language. Which other languages are you targeting
A: Akshar Naveen has been designed specifically to meet the
challenges of multi lingual threats and address the needs of the different
groups. With the ever-increasing reach of Internet, it was absolutely essential
to build content relevant to local population. The company, in a vision to
bridge the gap between technology and language, has developed this multilingual
Akshar is a practical fusion of modern computing with Indian languages. Or
we can say, it is a multilingual Word Processor, which is available in Windows
as well as Linux. If we talk in detail about the product, when we developed
Akshar Naveen 1.0, it was available in Hindi, Bangla, Gujarat and Punjabi. Later
we introduced Akshar 2.0 and added Oriya as well. The independent office suite
of Akshar contains Text Editor, Spreadsheet, Presentation Maker, database, Html
Editor and PDF Converter.
Akshar client list consists of numerous Govt. departments, public sectors
and banks. It has done phenomenally well in Northern part of India .We are now
focusing at Gujrat, Orissa, and Punjab for a wide marketing network and also
broadening our reach through a network of dealers all over India.
Q: Can you throw some light on your latest multilingual
A: Artech’s multilingual applications have been
catering to the IT industry for over a decade. We are the pioneers in developing
the applications of multilingual products. We have developed a multilingual web
based payroll. It is very helpful for companies where you have to process
payroll for a large number of employees. It also provides an interface for the
employees where they can see their salary details, leave details etc. They can
also download a copy of their salary slip. This helps in reducing the burden of
the finance department to a great extent.
Since it is bi-lingual, all Government and PSUs can have certain statutory
reports in Hindi as well as in English. We have also implemented applications
like gate pass, attendance and diary management systems, which are with
We have done multilingual enablement of Portals,
e-mails and Search engines. Moreover, we also have utilities to provide
multilingual capabilities for third party application.
We have also developed certain localized services where any language
interface can be converted to Devnagiri at an executable level.
Q: You recently won an award in Recruitment Process Outsourcing.
Tell us something about that.
A: Yes, Artech India won the AMITY
LEADERSHIP AWARD for excellence in RPO, recently. We won this in close
competition with several best companies in the industry. Our success lies with
the mature model for servicing clients of Artech US.
Our service in RPO division helps the industry to remove the operational
recruitment activity burden. We reduce overall recruitment cost by utilizing
best practices and replacing a fixed cost base with a variable charging
structure. We improve quality of service delivery by regular efficiency analysis
and implementing improved methods.
Basically, Artech focuses on gaining a good understanding of its clients’
functional environment, business goals and utilizes specialized candidate skill
set and profile testing to ensure best matched resources for its clients’
I would like to dedicate this award to the never die spirits of my
Q: How is RPO (Recruitment Process Outsourcing) different from a
BPO (Business Process Outsourcing)?
A: I would say Recruitment
Process Outsourcing is taking Business Process Outsourcing one-step further to
the Human Resource Processing. Recruitment Process Outsourcing is a solution
that involves outsourcing a part or the entire process to an external service
provider who provides the necessary skills, tools, technologies and activities
to serve as their clients’ virtual “recruiting department”.
Organizations consider RPO not necessarily to cut costs, but rather to make
their recruitment costs more variable and more closely aligned to organizational
business cycle dynamics.
on: 12 Oct, 2007